Online real estate marketing has become extremely crucial for a competitive real estate company to attract more customers. It is mainly because of the fact that today, about 71% of buyers surf the internet to research about homes and to find the listing of different types of properties and real estate services. It has been also established that internet home buyers can make better clients. Most importantly, it is cost effective and saves lots of time as compared to other traditional kinds of marketing.
With huge developments in technology, internet has become first place for prospective home buyers to begin their search for a new home. Through the internet, one can also keep himself updated with the recent changes done in rules and regulations of real estate or some latest real estate news.
Online home buyers make good clients
As per the study conducted by California Association of Realtors, real estate news states that internet buyers have been reported out as much wealthier and buying much expensive apartments. Internet buyers are reported to have purchased the median price house of about $ 452,000 while traditional buyers bought the median house price of about $ 310,000. It has been also reported that internet has shortened the searching criteria of home buyers; it takes about half the time to search an appropriate apartment as that of traditional approaches. It has been also found that online home buyers are much more knowledgeable about home buying process and have expressed huge gratification to their online real estate agents. In simple words, narrowed search, expansive purchases and pleased clients who are much learned about the home buying procedure, are the major advantages of online real estate agents.
In fact, the buyers who use internet for searching new apartments are more likely to consult or hire the services on real estate agents than to traditional home buyers, who hardly consider hiring any real estate agent to complete the process. It has been revealed that about 77% of internet users take the assistance of real estate agents for completing the home buying process, while 70% traditional users do not hire any real estate agents.
Furthermore, with huge listeners of tremendous prospective buyers, online buying or purchasing introduces both expediency and genuine price which are not present in conventional approaches. Several portal sites are more informative and engaging as compare to even some best brochures. E-mails render a cheaper and easier method of remaining connected with existing customers. Most importantly, one does not need to invest five figure advertising budget to give a recognition to his online presence.